FOR EVERY WOMAN WHO HAS EVER STAYED HOME, LEFT EARLY, OR SUFFERED IN SILENCE IN BEAUTIFUL SHOES.
The Awakening has Begun.
BEAUTY SHOULDN’T HURT.
Re-engineering the high heel from the inside out.
WHAT IF YOU DIDN’T HAVE
TO CHOOSE?
Women have been taught to expect pain from beautiful heels.
Ashoera is rethinking that tradeoff by combining the elegance of a high heel with the principles of support, cushioning and movement typically reserved for athletic footwear.
Beautiful. Feminine. Confident. Without accepting pain as the price.
BUILT FROM LIVED EXPERIENCE.
For years, I loved what high heels represented: femininity, confidence, and the feeling of being completely put together. I just stopped accepting that pain had to come with them.
Ashoera began with a simple question. What if a high heel could be engineered around the way a woman’s foot actually moves, instead of asking her body to simply endure the shoe?
So I set out to build the shoe I wished already existed. Beautiful enough to want to wear, and thoughtfully engineered enough to keep wearing.
ENGINEERED DIFFERENTLY.
SUPPORT
Designed around the anatomy of the foot, rather than asking the foot to conform to the shoe.
CUSHIONING
Responsive underfoot materials inspired by performance footwear, designed to soften impact and support longer wear.
The idea is simple. Bring the engineering principles women expect from performance footwear into a high heel they actually want to wear.
The idea is simple. Bring the engineering principles women expect from performance footwear into a high heel they actually want to wear.
MOVEMENT
A structure designed to work with the foot through each step and create a smoother transition forward.
FOR WOMEN WHO AREN’T DONE WITH HEELS.
Ashoera is being created for women who still love the confidence, femininity and presence of a beautiful heel, but are no longer willing to sacrifice their feet for it.
For work events, date nights, celebrations and every occasion when flats simply aren’t the answer.
Because wanting comfort shouldn’t mean giving up the shoe you actually wanted to wear.